Pricing

Start free. Pay for what you actually use.

Three tiers, real numbers. No surprise metering — every generation is counted against a visible quota, and when you pass it you fall into pay-as-you-go at a known rate.

Pay annually and get two months free on Starter and Pro. Toggle on the signup page.

Free

$0 forever

Try the tool on one campaign. No credit card. Your tome is never deleted — keep it if you downgrade.

1 campaign
Core modules — NPCs, bestiary, locations, lore
~25 text generations, one-time (non-renewing)
Read-only collaborators
Image generation
Items, factions, quests, maps, Table & Courier modes
Full collaboration & invite links

Start free

Every new account starts here.

Most popular — Most common pick for weekly DMs.

Starter

$9 per month

One full-featured campaign — every module, every illustration, every voice at the table.

1 campaign, full features
~150 text generations / month
~60 illustrations / month
Pay-as-you-go overflow ($0.04/generation, $0.15/image)
Collaboration & invite links (up to 6 players)
Table mode & Courier exports

Choose Starter

Best for a single long-running chronicle.

Pro

$19 per month

Run many tables. Generous quota, unlimited campaigns, priority support.

Unlimited campaigns
~500 text generations / month
~200 illustrations / month
Pay-as-you-go overflow at Starter rates
Collaboration & invite links (unlimited players)
Priority support & direct line on Discord

Choose Pro

For DMs who keep more than one world turning.

How it compares

Rough sticker prices at the time of writing. Every tool includes things the others don't — these are only the headline numbers.

Tool Monthly Strength

Herald.ink $9–$19 AI-generated, graph-linked, combat + improv at the table.

LegendKeeper $4–$12 Rich wiki with maps and timelines. You write everything.

World Anvil $3–$12 Deep wiki with many templates. Steeper learning curve.

Kanka Free–$6 Solid free tier for wiki-style worldbuilding.

Obsidian + plugins $0 Max flexibility, local files, no live-play engine.

Frequently asked

What counts as a "generation"?: One new entity or one edit pass — a single NPC, monster, location, faction, lore entry, quest, item, encounter, or a targeted rewrite. Bulk actions (e.g. regenerating a whole city's district list) count as one generation per entity produced.
What if I run out of generations mid-session?: Starter and Pro roll over into pay-as-you-go at the listed overflow rates so you never hit a wall at the table. Free is capped — when the quota is exhausted, generation is disabled, but everything you've already saved remains editable.
Is there an annual discount?: Yes — pay annually and you get two months free (Starter $90/year, Pro $190/year). Toggle on the signup page.
Can I export everything if I leave?: Always. Every entity exports as Markdown, every map as PNG, and there's a "full campaign" ZIP export on the Pro and Starter plans. Share-links keep working until you disable them.
What happens when I downgrade?: Your data is never deleted. Pro → Starter archives campaigns down to one; archived campaigns stay read-only until reactivated. Starter → Free locks the extended modules and turns off collaboration; existing collaborators keep read-only access to anything already shared.
Do players need to pay?: No. Players view handouts via share-links with no account, or sign in as a Player (a free read-only role on your campaign). Only the DM seat is billed.
How does this compare to World Anvil / LegendKeeper / Kanka?: Those are excellent wiki tools. Herald generates the first draft with your canon in mind and runs the live session on top — combat tracker, improv console, Show-on-Screen. If you only want a wiki, you'll be happier on one of them. If you want a tool that writes and runs, Herald is for you.

A word on usage & billing

Herald's AI uses Anthropic's Claude for narrative and Google's Gemini for illustrations. Every generation is metered in tokens and counted against your quota — both input and output. A usage dashboard shows tokens spent, quota remaining, and a breakdown by entity kind.

Cancelled generations are charged only for what was consumed before cancellation. Unused Starter quota does not roll over between months. Pro overflow is billed at Starter rates once the monthly quota is spent.

On collaboration

Invite-links carry a preset role — Owner, Editor, Viewer, or Player — with optional expiration and a max use count. The Player role sees only public content, their own character sheet, the party quest log filtered to aware and beyond, and the public knowledge graph.

Still deciding?

The Discord has a #feedback room where DMs already running tables on Herald share what worked and what didn't. You're welcome to lurk before you sign up.